First impressions matter. Present Tennyson Center as the team of dedicated professionals and experts they are.
- Warm, muted color palette.
- Highest quality photos. Due to the nature of the project, real kids could not be used as art, but we also didn't want to use the fake-happy typical stock kids. So we worked hard to find realistic expressions and kids at play—staying away from faces as much as we could. Obviously, there are exceptions (and eyes matter), but for the most part, showing kids in action was just as powerful.
- The handwritten font on the home page helps make the website feel a little more organic and friendly.