Refresh the website with something newer and more modern. There are lots of other marketing goals attached to that such as selling schwag and tying the contact form into a custom CRM, but really the main part was just a visual refresh.
- With the home page, I wanted it to be organic and ever-changing. As part of it, the hero changes with the seasons. We have more ideas in store (such as seasonal tweaks to the nav).
- Taddiken was also the first client where I officially used some of my photographs as a major part of the design process. The "spring" hero was shot at the park where I start my runs on my little island. I have a few more shots sprinkled throughout the site as well.
- Obviously, the major focus is the contact button. It gets a fair bit of use, enough so that we're going to have to change the way it's wired on the back-end before we start paying additional money for the form capture.
- All the photos of tree service are from local photographers. The one on the home page is classic as it not only shows the Flatirons (instantly recognizable to any locals), but also the state champion sycamore at one of the universities in Boulder.
- All the client testimonials link to the actual testimonial at it's source (usually Google).
- Recent blog posts also show up on the home page, once again, keeping it fresh.
- The site is built on Gridsome with Contentful as a CMS