Taddiken Tree

The redesign for taddikentree.com came at the perfect time for me. I had been "designing" in the corporate world for over three years and had lost all interest in my vocation. Everything I did (at my day job) had too many cooks in the kitchen and the final product was usually either mothballed before it launched or the front end development was so awful I couldn't even look at it without the gag reflex.

Taddiken is the perfect customer, they let me have free rein and do some really crazy things, yet they aren't afraid to push back when they want to—like their logo redesign :) Most of all though, I know they trust me and respect my craft, so it gives me the ability to really have fun.

HomeHome

Goal

Refresh the website with something newer and more modern. There are lots of other marketing goals attached to that such as selling schwag and tying the contact form into a custom CRM, but really the main part was just a visual refresh.


Approach

  • With the home page, I wanted it to be organic and ever-changing. As part of it, the hero changes with the seasons. We have more ideas in store (such as seasonal tweaks to the nav).
  • Taddiken was also the first client where I officially used some of my photographs as a major part of the design process. The "spring" hero was shot at the park where I start my runs on my little island. I have a few more shots sprinkled throughout the site as well.
  • Obviously, the major focus is the contact button. It gets a fair bit of use, enough so that we're going to have to change the way it's wired on the back-end before we start paying additional money for the form capture.
  • All the photos of tree service are from local photographers. The one on the home page is classic as it not only shows the Flatirons (instantly recognizable to any locals), but also the state champion sycamore at one of the universities in Boulder.
  • All the client testimonials link to the actual testimonial at it's source (usually Google).
  • Recent blog posts also show up on the home page, once again, keeping it fresh.

Tech

  • The site is built on Gridsome with Contentful as a CMS
Logos

Goal

I was hoping to convince them to redo their logo. Sometimes I don't win—this was one of those times and they stuck with the old logo.

But I still like my approach.


Approach

  • The top logo (the main logo) incorporates the founder's signature. It's unique and I like it. It's also a fun Easter egg if people find out later.
  • The next three are seasonal variations. I never finished winter.
  • The last is what the logo might have turned into given time. I like the 'tree' aspect of that T and striped it like the local aspen trees.
  • I just love some of these letters and combinations. I also love those contrasty serif fonts. I think it's a nice blend of masculine and feminine.
about

Goal

Keep moving forward.


Approach

  • The other thing I love about Taddiken is that know there is no "done" with a website, we're continuing to make forward progress on a very long list of enhancements.
yard signyard signyard sign

Goal

Yard signs for residences and business where the crews work.


Approach

  • Your business copy can be fun. Taddiken gets that.
  • Let's pretend that I update my portfolio more than once every three years and assume more will be coming soon. Taddiken is an ongoing project and developing as I write this.