2023 redesign of the site (killed in progress).
Taddiken Tree was a locally-owned company for over 20 years. Not many places can claim that. In 2023, they were absorbed by a larger tree company and I stopped working with them. Hence all the past tense. That's part of why this redesign never went live.
I like full bleed images on websites, but on desktop views, they can pose problems. One of the fun things we did on their site was to change it up with the seasons. When autumn rolled around, we'd change the hero to autumn, and when winter came, we'd have snow fall over the hero (well, CSS and JS snow), those sort of changes. As the years progressed, it got harder and harder to find images that would work well as a full bleed in extreme crops. So this new approach allows for a more diverse group of images, it worked better on mobile, and the image could vary in height quite a bit. The big "cultivate" could also change and tied in with ongoing marketing efforts.
I also wanted a 'thinner' column of text. Desktop usage is fading anyway and it's easier to read a more narrow column. Why bother designing for a 32" monitor anymore? It's easier to just keep it tight.