Give the client a unique and memorable look and feel, yet still make it obvious what the company does.
- Oddly, every business in this industry is using the same cheesy stock art of business people and lawyers. It's a strange business to sell (consulting), so I know why. However, we chose the fox in the logo for a reason, and it was a simple matter to expand that into the rest of the branding. I didn't go overboard, the general look and feel was still very business-like and we sprinkled in some photos of law school related stuff, but it certainly stands out among its competitors and people remember it.
- We reworked this site in 2021, and for the rework we put a little more attention on the foxes. Most sections have a fox 'hero', and for those heroes, you can click an icon to get some random facts about foxes.