Spivey Consulting

Perry Kibler is phenomenal at what he does. Four years ago, we reached out to him about conceptualizing, developing content, wordsmithing, and ultimately producing a high caliber, professional website. Since launching the website, our small firm's revenue has grown 1000% — and with no money spent on advertising. We attribute a substantial part of this success to the look and ease of navigation of our website. We unconditionally recommend Perry for any professional/creative project large or small.

Karen Buttenbaum, Spivey Consulting
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Goal

Give the client a unique and memorable look and feel, yet still make it obvious what the company does.


Approach

  • Oddly, every business in this industry is using the same cheesy stock art of business people and lawyers. It's a strange business to sell (consulting), so I know why. However, we chose the fox in the logo for a reason, and it was a simple matter to expand that into the rest of the branding. I didn't go overboard, the general look and feel was still very business-like and we sprinkled in some photos of law school related stuff, but it certainly stands out among its competitors and people remember it.
  • Numbers are a great way to call attention to something. Part of keeping a user is function — download times are a big deal. Obviously, images are great, but there is such a thing as too many. Instead of cluttering up the design with more images, I kept it simple, drawing attention to what differentiates Spivey Consulting.
  • The service call out is a little redundant (all of that is in the navigation as well), but it's the content we really wanted to focus on. By giving it prime real-estate on the home page, we help people find the most useful aspects as quickly as possible.
Blog

Goal

Allow the client to manage content.


Approach

  • Like many of my other sites, Spivey Consulting is a hybrid between a static site and a lot of other tools that allow it to still be manageable by the client and have a constantly updated feel.
  • Spivey Consulting understands that being 'found' is a lot about having actual, useful content. They are active blog posters and do well with social media. One of the (many) useful features of Contentful is that you can embed anything as an entry: a tweet, something from Facebook, something from another blog engine, content from Medium, etc. It's not only easy, but incredibly intelligent. For example, if you paste in a URL from Medium, it will grab the main image and use that as a thumbnail in the embedded post.