Spivey Consulting

Perry Kibler is phenomenal at what he does. Four years ago, we reached out to him about conceptualizing, developing content, wordsmithing, and ultimately producing a high caliber, professional website. Since launching the website, our small firm's revenue has grown 1000% — and with no money spent on advertising. We attribute a substantial part of this success to the look and ease of navigation of our website. We unconditionally recommend Perry for any professional/creative project large or small.

Karen Buttenbaum, Spivey Consulting
HomeHome

Goal

Give the client a unique and memorable look and feel, yet still make it obvious what the company does.


Approach

  • Oddly, every business in this industry is using the same cheesy stock art of business people and lawyers. It's a strange business to sell (consulting), so I know why. However, we chose the fox in the logo for a reason, and it was a simple matter to expand that into the rest of the branding. I didn't go overboard, the general look and feel was still very business-like and we sprinkled in some photos of law school related stuff, but it certainly stands out among its competitors and people remember it.
  • We reworked this site in 2021, and for the rework we put a little more attention on the foxes. Most sections have a fox 'hero', and for those heroes, you can click an icon to get some random facts about foxes.
BlogSearch

Goal

Allow the client to manage content.


Approach

  • Like many of my other sites, Spivey Consulting is a hybrid between a static site and a lot of other tools that allow it to still be manageable by the client and have a constantly updated feel.
  • Spivey Consulting understands that being 'found' is a lot about having actual, useful content. They are active blog posters and do well with social media. Their blog is in Ghost which fully supports being a headless CMS for blogs, but (at least as far as I can tell), doesn't do nearly as well with things like employee bios. So for some of the content, we're still using Contentful.
  • For the search, I chose Algolia, which is the 800lb gorilla in that market. I had to get some help to set it up, but it's far more powerful than we need the cost is fair.
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