Give the client a unique and memorable look and feel, yet still make it obvious what the company does.
- Oddly, every business in this industry is using the same cheesy stock art of business people and lawyers. It's a strange business to sell (consulting), so I know why. However, we chose the fox in the logo for a reason, and it was a simple matter to expand that into the rest of the branding. I didn't go overboard, the general look and feel was still very business-like and we sprinkled in some photos of law school related stuff, but it certainly stands out among its competitors and people remember it.
- Numbers are a great way to call attention to something. Part of keeping a user is function — download times are a big deal. Obviously, images are great, but there is such a thing as too many. Instead of cluttering up the design with more images, I kept it simple, drawing attention to what differentiates Spivey Consulting.
- The service call out is a little redundant (all of that is in the navigation as well), but it's the content we really wanted to focus on. By giving it prime real-estate on the home page, we help people find the most useful aspects as quickly as possible.