To showcase the uniqueness of Great Way, kung fu, and the style of teaching.
- There are a lot of martial arts schools in Longmont, but Great Way is unique in that it truly focuses on the spiritual aspect of kung fu as well as the physical. A lot of other schools advertise this, but not many really do it. Meditation is part of many classes and students are strongly encouraged to practice on their own.
- Kung fu in general is based on animal forms (tiger, leopard, mantis, crane, etc.). Although we didn't overdo it, I did want to bring that history in on the home page to set the stage for the rest of the site.
- This isn't the sort of school where we want them to sign up right away and get their 'free class'. We've emphasized the importance of just coming in for a one and one chat with the Sifu, and the recurring call-to-action 'Book Appointment' brings you to a form where you can set up a time to meet. This is a big change from the typical site which has no reliable way to contact them versus calling — a strange practice as often times the phone interrupts class in many schools.