Everyone has a story to tell. Design is not your story, but it can give you a voice.


Wandering Crow is the alter ego of Perry Kibler, formerly Unleashed Creative (unleashed.io). After an extensive career with traditional design studios, I started my own studio in 2003.

It was great for a long time; I got to work as a freelancer for other agencies working on big accounts like Ford, Microsoft, and Qwest (the phone company that handled most of the west back then), but I also got to work with some amazing non-profits and startups.

In 2017, I joined Amazon full time as a Senior UX Designer.

Design is taking a complex subject and distilling it. I started design in the world of print, evolved to print + web, and now use various other design titles like UX, UI, and product designer with an amused sense of irony. What I do from day to day hasn’t changed much: design is just a philosophy of minimalism. It can be telling a story or just making twisted paths seem straighter, but in its own small and humble way, design aims to make life just a little better.